IT Vendors
Message Testing
- Example in Enterprise
Content Management
- How can you most effectively communicate your
vision of Enterprise Content Management to enterprise customers, press
and other influencers? How are these constituencies likely to react to
forthcoming outbound marketing efforts and how can messages be tweaked
in order to best appeal to these groups?
Product Advisory Services
- Example in Application Management
- How well do your product planning processes meet
the needs of your existing and future customers? What features and
functions deserve less or additional development funding? What
organizational changes could make planning processes less reactive and
more strategic?
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